Alicia Irvine-Macdougall Alicia Irvine-Macdougall

How Fashion Choices Can Boost Confidence When Dating

In a 2022 survey conducted by Statista, 62% of Gen Z consumers in the U.S. viewed fashion as a primary means of self-expression. This perception aligns with research published in the Journal of Fashion Marketing and Management in 2021.

Read More