Sweeten Your Pout: The Lollipop Lip Trend That’s Taking Over
Move aside, understated lips—2025 is all about unapologetically glossy, candy-colored pouts.
Coined “lollipop pouts” at New York Fashion Week, the trend combines childlike whimsy with high-fashion finesse. Think Hailey Bieber’s signature glossed perfection, but with a vibrant twist that channels the nostalgic joy of a freshly unwrapped sweet.
Lollipop pouts take gloss to the next level, infusing it with color and shine that make lips look irresistible. The trend is refreshingly easy to recreate—start with a lip tint or stain as a base, then layer on a hydrating gloss for that wet, almost lacquered finish. The key? Slightly blurred edges, as if you’ve just indulged in a cherry lollipop, leaving behind a kiss of color and shine.
These soft, blurred edges are where the magic truly happens. They evoke an effortless, carefree vibe that feels less painted-on and more lived-in—a subtle nod to indulgence without overthinking it. It’s the antithesis of overly sharp lip liners, replacing precision with an alluring hint of spontaneity.
But this isn’t just about aesthetics. The resurgence of the glossy lip ties into a broader movement toward playful, joyful makeup. It's bold without being brash, sophisticated yet utterly fun—a perfect encapsulation of beauty’s role as self-expression. Ready to embrace the trend? Here’s how.
Lay the Foundation
Choose a lip tint or stain for long-lasting color that doesn’t budge. Dab the tint on your lips for a soft, natural finish or layer for a more vibrant, high-impact look. Focus on even application to ensure a smooth base that enhances the gloss.
Fenty Beauty Poutsicle Hydrating Lip Stain £21:
Vibrant and juicy, it leaves lips looking freshly bitten.
Dior Addict Lip Tattoo £29.50:
Water-light yet impactful, it delivers a natural, buildable stain.
Layer the Gloss
For that high-shine finish, pick a gloss that hydrates while adding dimension. Apply generously to the center of your lips and blend outward for a plush, multi-dimensional effect. Don’t shy away from layering—this trend is all about that ultra-glossy, lacquered finish that catches the light.
Rhode Peptide Lip Treatment £18:
Hailey Bieber-approved, it’s the ultimate blend of peptide infused skincare and shine.
Pat McGrath Labs Lust: Gloss £28:
Luxuriously smooth with just the right amount of shimmer.
Blur the Edges
The magic of lollipop pouts lies in their imperfection. Apply your tint slightly outside the lip line and blend with your fingertip. Think of it as an intentional smudge—like you’ve been kissing, sipping, or stealing a moment with a forbidden sweet. A touch of this creates a romantic, effortless vibe that feels refreshingly real. It’s makeup that invites curiosity rather than just admiration. For added drama, use a clean brush or cotton swab to feather out the edges further, making the look intentionally undone.
Keep Lips Plush
For the ultimate glossy effect, prep lips with a hydrating balm. This step ensures a smooth canvas for your tint and gloss, while preventing any cracking or dryness throughout the day. Apply a generous layer before you begin and let it sink in for a few minutes for maximum hydration.
Hydropeptide LipLock Hydrator £36.00:
A luxurious peptide infused pre-treatment mask that ensures lips stay soft and smooth.
