A devoted mother and proud breastfeeding advocate Tamara Ecclestone is no stranger to making waves in the (often very opinionated) parenting baby world. Her latest venture is no exception.
Named after Tamara’s daughter Sophia (or ‘Fifi’ for short), Fifi & Friends was inspired by Ecclestone’s own journey in to parenthood. Initially launched as an online hub offering advice and support across the various stages of parenthood, Tamara swiftly extended her beauty knowhow, developing a range of all natural bath and body products exclusively for babies and children.
Adamant Fifi & Friends only use the most effective and natural ingredients possible, suitable for even the most sensitive of skin, all products are free of Sulphates, Parabens, Silicones and Synthetic colours. If that’s not enough Tamara has ensured they are also formulated with out wheat, gluten or any other major allergens, so allergy baby mums (like myself) can breath a sigh of relief and relax in the knowledge that these really are nasty free.
Another pleasant revelation from Ecclestone has been her eco friendly stance; formulating Fifi & Friends in the UK to reduce its carbon foot print, her use of environmentally friendly ingredients (including organic almond oil, aloe vera, coconut oil, sunflower seed oil and H20) and helping to reduce the massive wet wipe problem we have right now (which is not only blocking up our sewers but polluting our Oceans) by creating 100% Biodagrable 100% Organic Wet Wipes.
Offering items such as Daily Bottom Butter, Baby Face Milk, High Protection Sun Cream and Gentle Taming Shampoo for both normal and curly hair amongst other product, Fifi & Friends, or should I say Tamara Ecclestone is making waves for all the right kind of reasons.