Summer’s always been about looking and feeling our best but with sustainability being this season’s biggest buzz word, the concept of ‘feeling good’ has taken on a whole new meaning.
Fighting back against fast fashion, buying responsibly and choosing clothing that makes a positive impact on the wellbeing of our environment, is perhaps one of the hottest fashion trends of the moment. And with more and more retailers switching to a more sustainable mindset, finding stylish eco-friendly fashion has never been easier.
Sustainable swimwear in particular is having a somwhat of a moment right now. Thanks in part to the Attenborough effect, thanks in part to some major technological break through’s such as ECONYL® (which uses ocean waste including industrial plastic, waste fabric and fishing nets, to create anew nylon yarn that is exactly the same quality as virgin nylon), it is now possible to buy beautiful swimwear that is both ethical and sustainable, helping to reduce the terrible impact of plastics in our Oceans.
If you want to help the planet with out sacrificing on style, look no further, I’ve got you and your mini-me covered with my pick of some seriously stylish sustainable swimwear.
This super sexy LA based swimwear brands prides it’s self on it’s commitment to sustainability, using an engineered fabric made from nylon that is curated from discarded fishing nets, which account for almost 10% of all ocean pollution.
100% recycled from plastic bottles, fishnets and post-consumer waste such as carpets and other textiles, Batoko’s fun and playful swimwear is guaranteed to make you smile.
Based around a unique, natural hemp fiber that is anti-microbial, UV resistant, durable and a healthier choice for your skin, Natasha Tonić’s sustainable swimwear are a minimalistic classic with a modern twist
This Danish brand based in Copenhagen not only create stylish swimwear that will make you look fabulous but with it’s commitment to sustainable materials and produced in a certified factory, your’ll feel fabulous too.
Turning plastic problems into swimwear solutions, this Cornish based suffer brand use ECONYL® to create high performance streamline swimwear while simultaneously helping to reduce the Ocean’s plastics. If that’s not enough 10% of all profits from this range go to Surfers Against Sewage.
Believing style and substance can coexist, Auria London keeps their values strong with fresh, fun contemporary designs, all while upholding environmental and social responsibility at the heart of our brand.
FOR THE KIDS
Make a statement splash with swimwear in recycled polyamide made from ocean waste. Discover swimsuits, swim shorts, swim pants and UV suits, tops, and leggings with the highest ultraviolet protection factor, UPF 50+.
Super comfy, play friendly with a high dose of fashion, founder Kristin Nystrom, a Swede living in Singapore, hand draws all the prints, making special characters that have a story to tell.
Using recycled materials in it’s swimwear, this fresh and playful eco friendly, fair trade brand has honesty at its core.
Made in Europe in small workshops, this beautiful swimwear brand uses Econyl® and cibtains a rated SPF 50+ without any chemical filter.
Famed for her high fashion ethical designs, Stella believes in turning ‘waste’ materials into something more luxurious to create a truly a truly circular, restorative system. With a pledge to switch stop using virgin nylon by 2020 she is switching all their current nylon to Econyl®.
Is there a sustainable brand you feel deserves a shout out? Let me know in the comments below.