A pioneer of paternity leave (in Sweden men and woman get to share their parental leave equally), it’s fair to say that the Swedes take their daddy duties very seriously.
Which is why I wasn’t surprised when one of my favorite forward thinking baby brands, BabyBjörn, announced their latest collection #dadstories inspired by modern-day dads.
Knowing how important it is for babies to get as much closeness with their parents as possible (yes fellow mummies, I’m afraid it’s not just all about us), BabyBjörn’s decided to create a collection that would not only celebrate the modern dad but encourage the precious bond between father and child.
Taking inspiration from men’s fashion across the globe, #dadstories sees limited editions of the BabyBjörn Baby Carrier One designed especially to appeal to the modern dad.
Available in three mesh options: Powder Pink, Cocoa, Anthracite, and three cotton options: Classic Denim, Pale Blue-Leaf Print and Midnight Blue-Leaf Print, the One carrier can be used from newborn, all the way up to three years thanks to it’s four carrying positions.
In celebration of all the daddies and daddies-to-be across the globe, BabyBjörn have given me one #dadstories Midnight Blue-Leaf Print carrier (see image above) to give to one lucky new dad.
For a chance to win this limited edition carrier simply follow @editorsbeauty on Instagram, find the image featured above and tag in someone (your partner, friend, next door neighbour, random person you follow on Instagram) who you think is going to make a great dad. Competition ends Monday 20th of March.
All BABYBJÖRN Baby Carriers comply with the strictest Öko-Tex Standard 100, Class I. This means that they are completely free from harmful substances and are safe for little babies to even chew on.
BABYBJÖRN Baby Carrier One, £134.99 for the cotton, and £154.99 for the mesh.